Welcome to Search City

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. 

What does an SEO do?

  • The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries.
  • Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

  • Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.

  • It doesn’t matter how many SEO Hull searches a keyword has in a month if it doesn’t accurately reflect the content on your page!

SEO Services

Meet our SEO

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites.

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Gaz Hall, a UK based SEO Specialist, commented: "The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs."

Google values the languages consumers use

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.

How do backlinks help SEO?

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Don't commit the cardinal sin of letting dots ruin your page descriptions

What worked a few years ago is now irrelevant.

We know consumers want personal interactions with brands, but they also want them in real time Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Gaz Hall says"By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes."

Improve older SEO content

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. What factors do you need to bear in mind? Does keyword usage still apply? These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text.