Producing content for search engines is also content marketing, list building, and relationship marketing. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.

Who links back to my site?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results.

What is real SEO?

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you.

Personalization counts

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Gaz Hall, an SEO Expert from the UK, said: "SEO allows you to capture demand when a searcher may not even be familiar with your brand name."

Real links count

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Both Google and Bing take page-loading speed into account in their website ranking algorithm.